If you’ve ever been told by a client to “be more proactive”, you’re probably working for an SEO or digital marketing agency. How do you respond when a client asks for more initiative? Often, it’s not a matter of actually being more proactive, but communicating Keep Clients Happier with your efforts and results more effectively.
If you’re not using your regularly scheduled SEO performance reports as an opportunity to teach your clients and build stronger relationships, you’re missing out on a strategic business opportunity.
Start strong with goals
and recommendations At the beginning of the relationship, set client expectations by setting KPIs based on initial client research and then, as soon as the buy telemarketing data ink is dry on the contract, dive a little deeper to improve insights and adjust KPIs. From the very start, you want to prove that you can provide data, analytics, and insights beyond what the client can get for themselves using Google Analytics and other free tools on the market.
Initial client reports should include research and recommendations for: Keyword and content viability Beating the competition Website optimization custom dashboards views Keyword and content viability Beyond making recommendations on the list of keywords your client is already using; you’ll want to make recommendations for the keywords they aren’t using, but should.
Find keywords
that are already driving traffic to client content and make recommendations to add the most relevant to the list of tracked keywords and create content to satisfy user needs. Using a keyword discovery tool to keep an updated list of relevant keywords will help you stay ahead of client requests for more proactive recommendations.
Include keyword-ranking
results in your reports and compare your client’s current keyword and content rankings and findability versus their competitors. Make recommendations for new content, or optimizing older content based on how well your client is performing in organic search for the keywords they’re tracking and where their competition is taking audience attention.
Your keyword and content
recommendations should also take into account which of the keywords have higher search volume and which may have a lower search volume, but are more specific to your client’s industry and target audience. Use this information to educate your clients about the importance of not just increasing search volume, but attracting the right audience to the right content at the right time.
Get your client’s attention by including projected increases in the number of visitors, improved bounce rates, and increases in desired outcomes based on making the changes you’ve recommended.
Beating the competition
There are lots of ways your clients can get beaten in organic search. Of course, you’ll want to monitor and analyze what their direct product and service competitors are doing, but you’ll also want to provide insights about who else is beating them in organic search.
Monitor competitors on a daily basis to know which sites are taking traffic from your client. Report on those competitors that are taking the most how to increase sales in a month – google documentation leak traffic for the keywords your client is tracking and include examples of the specific content that is engaging their audiences.
competitor marketing
vital statistics Get a complete picture of how target audiences are responding to content by monitoring competitor activity across various search engines and marketing channels, including social media.
Beyond reporting how your client is Ranking kcrj versus the competition, include forecasts that predict how your client will fare versus the comp. etition based on recommended updates, and content.
Website optimization When you first. present recommendations sorted by type: Keyword and content Title tags Meta descriptions