B2B intent data provides insights you can’t find anywhere else.
Yay, more data!
But how do you put that data to use?
Here are a few ways that B2B intent data can supercharge your marketing and sales.
Find qualified leads
Finding quality leads is one of the most challenging afghanistan whatsapp number data parts of sales or marketing.
42% of B2B marketers state that a lack of quality data is their biggest barrier to lead generation. B2B intent data providers give your business a list of highly qualified leads you can send to your sales team.
Depending on the tool, it might also tell you how to contact them, when they last visited your website, and much more.
You can then send that list to your sales team or create a retargeting campaign.
Example: Reachdesk had a solid experience how to boost marketing and sales with b2b buyer intent data with buyer-intent data: out of the roughly 500 companies visiting their site per month, 350 fit their ICP. On average, 50 of those have been completely new.
It’s like we walked into a sales rep’s dream.
Improve outbound sales pitches
Outbound sales is a numbers game — the more outreach kcrj you do, the better chance you’ll have of actually finding someone interested in your offering.
Cold outreach works — sometimes.
However, buying intent data can give your sales team powerful information about who is interested in what you offer and what they are interested in.
What if your sales team could make their first call with information about what type of content the prospect was interested in, where they are located, or what ebook they’d read?
Armed with that information, they could create a more personalized pitch — which is far more likely to turn that prospect into a customer.
Improve your account-based marketing campaigns
Account-based marketing targets specific companies with personalized campaigns rather than targeting an audience as a whole.
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Guide to Intent Data for Marketers
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For example, you might target Microsoft specifically rather than targeting tech companies that make more than $1 million a year.
It’s an incredibly effective conversion strategy because you can target specific needs at a particular company rather than wasting ad spend targeting thousands of people.
Buyer intent data provides information like whether a company has visited your website, what pages they read, and what topic they seem to be most interested in.
That information can create more personalized ABM campaigns.
For example, say you saw that two people from Microsoft read a recent blog post about average industry churn rates.
You could use that information to target Microsoft employees on LinkedIn with your ebook about reducing churn rates.