From Salesforce Marketing Cloud to Actito: move up a gear!
Identifying and correcting bias in analytics : It is essential to regularly review analytical…
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5 tips for choosing the right marketing activation solution
Combining these different measurement methods gives you a comprehensive and nuanced view of the…
Conversational Marketing: How WhatsApp is Revolutionizing Communication with Your Customers
Multi-touch attribution is an analytical approach Conversational Marketing: How WhatsApp is Revolutionizing Communication with…
Actito, the alternative to Marigold Engage for simplified and personalized campaign management
Analytics allows the user interface to be dynamically adjusted according to individual preferences. For…
Adapting interfaces according to user preferences
Data-driven persona creation : By analyzing behaviors, preferences, and purchase histories, analytics helps create…
Marginality: What is it, How to Calculate it, and 5 Tips on How to Increase It
Business is a set of many processes, the efficiency of which is measured in…
The impact of analytics on customer journey optimization
This article will explore how analytics is transforming customer journey optimization, from deep understanding…