What is a heat map?
A website heatmap is a web analytics tool that shows how users interact with your website, how they navigate between web pages, and which sections, blocks, or buttons they click on most often.
The heatmap visualizes the collected statistics of visitors’ actions on the site plane. Different colors are
Used to highlight cold
(with fewer) and hot (with more interactions).
In marketing, there are also heat asia mobile number list maps of the territory . They determine the popularity of a geophysical location among your target audience. They are used to forecast demand in local or chain stores in a certain area, beauty salons, financial organizations or other businesses with a physical presence.
Read also : What are analytics dashboards and how to use them for reporting?
Types of Heat Maps
Depending on the data visualized on the map, there are different types of heatmaps:
Click Heatmaps show which pages users click on. This is the most common type of map. It helps to study popular parts of a web page, analyze clicks on a specific banner, menu section or target action button. In the click map from Microsoft training materials, the elements that are clicked on most often are marked with red spots. The left sidebar ranks these elements by the number of clicks.
Example of a heatmap from the Microsoft Knowledge Base
Example of a heatmap from the
Microsoft Knowledge Base
Scroll Heatmaps let you see how far down your page visitors scrolled, whether they read the content to the end. The metric is useful for landing pages (where all the information is placed sequentially on one page), blogs mikro audiences: nola erabili ordainpeko komunikabideen teknika hau? resources. Unlike the click map, which highlights only popular areas (in the picture on the right), Scroll Heatmaps show a zoned distribution. Red shows the highest number of views, and green-blue shades show the lowest (in the picture on the left).
Example comparison of click and scroll maps from Hotjar service
Example comparison of click and scroll maps from Hotjar service
Mouse Movement Heatmaps visualize mouse th phone numbers hover data without clicking. This helps to check whether visitors use additional web design elements, such as the ability to enlarge a photo when hovering over it, read additional information hidden under a special label, etc. The example from the Fulsession service shows colored spots of the place that users most often click on.
Example of a mouse activity map from fullsession.io
Example of a mouse activity map from fullsession.io