Buyer intent data is powerful — that much is clear.
But where do you get all this data?
As it turns out, there are a handful of buyer intent tools on the market designed to give businesses access to more of the data they crave — so which one is right for you?
Below, we’ll review five of the best buyer intent data tools — so you can make an informed buying decision.
1. Leadfeeder
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Price: Free version or paid version for $139 a month.
Leadfeeder is a B2B buyer intent data tool that tells you what companies visit your website — and what they do when they get there.
It features a wide range of filters (both basic and customizable) that how to use b2b buyer intent data allow users to sort companies based on location, behavior, company demographics, etc.
Leadfeeder for marketing
Leadfeeder for Marketing
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Leadfeeder also integrates with many other tools, including CRMs, Zapier, and email marketing tools. These integrations help provide an overview of your sales and marketing efforts across all platforms.
Final Verdict: Provides access to data you can’t get anywhere else, intuitive to use, with a responsive support team.
Experience a free 14-day trial with Leadfeeder with these easy steps:
Or watch this video to learn how to add the Leadfeeder tracker to your WordPress site.
2. Bombora
Bombora homepage screenshot
Pricing: Upon request.
Rating: 4.4 stars on G2
Bombora provides B2B intent data by tracking online behavior and signals from various sources to identify companies actively researching specific topics or products. It offers insights into intent data through its Company Surge® platform.
3. KickFire
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Price: Contact for pricing; based on volume and use case.
Rating: 4.0 out of 5 stars
KickFire provides businesses with access to first-party intent data by helping identify anonymous website visitors through IP addresses. Sales and marketing can use this data to provide personalized content and improve sales outreach.
There are several different versions of the tool, including LIVE Leads and KickFire for Google, which integrate with Google Marketing.
Final Verdict: KickFire provides a ton of data, but there are multiple tools, and learning how to use them can be challenging.